Are you thinking of marketing your product in this techy generation? Then you might have thought of SEO. It is one of the most effective ways of promoting your business, it is best to do it right.
Search Engine Optimization (SEO) is important for every website and blog in today’s digital world. After all, without SEO, your website will be hard-pressed to pull in traffic.
WordPress has 64.1% of the market share, which means there are millions of WordPress SEO mistakes out there. If you want to avoid making common mistakes and losing out on tons of traffic, keep reading!
1. Failing to Install a WordPress SEO Plugin
One of the most common WordPress SEO mistakes is failing to install a WordPress SEO plugin. This can be a huge mistake, as a plugin can help you to optimize your website for the search engines and improve your ranking. There are many WordPress SEO plugins available, so you need to choose one that is right for you.
2. Not Configuring Your Permalinks
By default, WordPress permalinks are set to “ID” which can result in long and non-descriptor URLs. This can make it difficult for both users and search engines to understand what your content is about and how it’s relevant to their search.
To avoid this, be sure to set your permalinks to “Post name” under Settings > Permalinks. This will give your URLs a cleaner and more descriptor look, making them more user and search engine friendly.
3. Neglecting to Add Meta Descriptions
Meta descriptions are the short descriptions found under a website’s title on the search engine results pages (SERPs). They give searchers an overview of what your page is about, and can convince them to click through to your site. To make sure your pages appear in the SERPs, you need to add meta descriptions to each page.
4. Not Utilizing Categories and Tags
While WordPress does a great job of tagging your content, it’s important to tag and categorize your content as well. This will help search engines better understand your content and index it. It will also make it easier for users to find your content when they’re searching for specific topics.
5. Not Regularly Creating Fresh Content
This can be a problem because it can make your site appear stale and out-of-date to search engines. Additionally, if you have a lot of old content that is no longer relevant, it can hurt your SEO.
To avoid this mistake, make sure to regularly add new and relevant WordPress website content. This will keep your site looking fresh and help you attract more organic traffic from search engines. If you need help with your WordPress website design check out the best hosting for wordpress convesio
6. Not Using Keywords Effectively
Keywords are the words and phrases that people type into search engines when they are looking for information. If you want your website to be found by people who are searching for the information you offer, then you need to use keywords throughout your site. Use SEO and keywords effectively.
Avoid These WordPress SEO Mistakes
Many common WordPress SEO mistakes can be avoided, like failing to install a plugin, and not using keywords and meta descriptions. Taking the time to learn about and put in place proper WordPress SEO techniques. This can ensure that your website will have a better chance of ranking well on search engine results pages.
