BUSINESS

A Simple Guide to Designing Business Signs

Choosing the right signage for your business may seem simple, but there’s a lot more to it than you may think. Your signage communicates messages and emotions, leading to positive or negative brand experiences. It helps your business to stand out amongst competitors.

Before you can start, you’ll need to learn how to prepare your graphics and layouts so they print well. After that, you’ll want to tweak the design until you’re satisfied with how it will print.

Here’s a quick guide on designing business signs so you know how to get started. Let’s dive in.

Consider Your Message And Audience

Think about the overall message you wish to communicate and make sure that the business logos convey that message. Take into account the type of business, its values, and its desired audience to ensure that the sign’s design resonates with them.

Use quotes, icons, and images to help further emphasize your key message and draw customers in. Take the time to think about who you are targeting, and tailor your sign’s design to appeal to them.

Create High Contrast To Make Your Sign Eye-Catching

Creating high contrast between the border, graphics, and text will make the sign stand out and be eye-catching to passers-by. For example, use a bold and bright color for the border, a different and contrasting color for the text, and a third color for the graphic.

This will create visual interest and keep the sign from becoming monotonous. Also, make sure the text is large enough to be read easily and clearly from a distance. When using images and graphics, make sure they are simple, attractive, and professional with no clutter.

Keep the overall business signage clean and free of too many images and words. With the right balance of highly contrasting colors and simple graphics, you can create a sign that stands out and catches the attention of anyone who sees it.

Use Wood Signage Materials

Engraved signs are an ideal way to design business signs using wood sign materials. Made from durable and classic engineered woods such as red oak, cherry, maple, and more, these signs are an attractive way to promote your business and enhance your professional reputation.

With laser engraving, these signs can be customized with specific visuals and text. Also, look for materials that are weather resistant and treated to prevent degradation due to water and UV light. And make sure the wood is properly sealed to protect it against everyday wear and tear.

Find Out What You Need for Designing Business Signs

Designing business signs is very straightforward if you keep it simple and follow straightforward guidelines. After considering this guide, you have the tools you need to create an effective business sign that stands out and pops. So don’t wait, get to work and start designing your business signs today.

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