Did you know that 93% of consumers say online reviews influenced their purchase decisions?
Consumers say that product photos are the most crucial element in judging the quality of a product. They are critical to your brand’s success with your eCommerce strategy.
In the digital age, we have come to factor in visuals in nearly every part of our lives. Product pictures are the gateway to converting a customer into a sale.
But how can you ensure your pictures are of the best quality to get customers to click “add to cart?” Read on to learn more.
Remove the Background
This means editing them to remove any blemishes or unwanted objects from the photo. One way to do this is to remove the background. This can be done using several photo editing software programs or by using a photoshop pen tool.
First, open the photo in the editing software. Then, select the “background eraser” tool. Use this tool to remove the background around the product carefully. Be sure not to remove any part of the product itself.
Color Correction
You can adjust the colors in your image to better match the colors of the product in real life. This can make a big difference in how your product looks on your site and can help to reduce returns and customer complaints.
There are a few different ways to approach color correction, and the best way will vary depending on the image and the product. However, standard techniques include adjusting the white balance, changing the color temperature, and using color curves.
Natural Lighting
If necessary, you can use a reflector to bounce light back onto the product. This means taking photos during the day near a window. The light should be shining on the product, not the person taking the picture.
To edit your photos, start cropping them, so they’re the right size for your website. Then, adjust the brightness and contrast until the product looks its best. You may also need to sharpen the image and reduce the noise.
Finally, add a vignette to draw attention to the product.
Add Shadows
If your product photography doesn’t have any shadows, they can appear flat and 2D. To make edited photos look more realistic and 3D, add shadows! This can make them appear more three-dimensional and give them a professional look.
Ensure the gradient is black and white and the opacity is around 50%. Then, drag the gradient tool from the top left to the bottom right of the picture. This will create a shadow that makes the product look like it’s sitting on a surface.
Fix Imperfections
Open the picture in the editing program and use the clone stamp tool to fix any blemishes or imperfections.
You can also use a healing brush tool to repair scratches or other minor marks. Once you have finished editing the picture, save it and upload it to your eCommerce site.
Importance of Product Pictures
If you want to improve your product pictures site’s editing, follow this article’s tips. With a bit of time and effort, you can ensure that your product photos are high quality and look great to potential customers.
